Daniel Ramirez, Digital Analytics Manager, is a finalist for the Top Consultant award, which honors an industry consultant who leads their agency to new places. Dan’s nomination focused on his innovation in the measurement alignment and governance space. Example projects highlighted in his award nomination include streamlining event tracking taxonomy for a 70% reduction in hits, establishing a robust automated anomaly reporting system, implementing an automated QA system for nearly 500 tracking beacons, and developing a new AI measurement framework.
Kate Marxkors, Data Science Engineer, has been recognized for leveraging her talents for good and giving back to the community as a finalist for the Difference Maker award. In addition to her contributions to the Concord team and her clients, Kate shares her analytics skills with multiple non-profits, including Big Brothers Big Sisters and Rose Brooks domestic violence shelter. A “big sister” herself, Kate serves on the board for Big Brothers Big Sisters. Her contributions to the organization include setting up Google Analytics tracking on the website, analyzing the application journey, and putting together a 25-person Bowl for Kids fundraising team including many Evolytics team members.
Evolytics, a Concord company, developed a game-changing technology that proved to save 120 hours of analyst weekly for one client: Keyword Atlas. Keyword Atlas leverages both supervised and unsupervised data science models to categorize the tens of thousands of search terms a brand wants to optimize against. Previously an extremely manual process, Evolytics’ algorithm completes the categorization in just five minutes, and suggests new categorizations based on the inputs. The proven efficiencies and intelligence gained from Keyword Atlas make it a finalist for the Top Tech award.
The Top Agency award recognizes agencies creating a measurable impact for the companies they work with. Evolytics is a past winner in this category, having won the inaugural year in 2018 and again in 2020; 2023 is also Evolytics’ sixth year in a row to be a named a finalist.
Evolytics’ 2023 nomination included a CDP implementation case study that underscored the ROI that can come from a clear, use case-driven strategy and a solid implementation.