Data Solutions & Analytics

Tableau vs Qlik Sense: Selecting a BI Tool

With so many data visualization tools available on the market, how do you choose the right one?...

CDP Deep Dive: Is a Deterministic or Probabilistic Matching Algorithm Right for You?

Explore the strengths and limitations of deterministic and probabilistic CDPs to help you determine...

How to Handle Legacy Data During System Modernization

Facing a data dilemma? Here are three approaches to preserving and utilizing your data when...

Adobe Analytics: A Guide to Adobe Certified Expert – Business Practitioner

Dive into the essentials of the certification, from understanding its significance to practical...

Key Salesforce Trends to Watch in 2024

From AI-driven customer experiences to blockchain security and industry-specific CRM solutions,...

Noise-Cancelling Headphones for Your Data

Find out how to apply meta-analysis to your experimentation practice to gain better insights from...

Building a Better A/B Testing Process

A strategy for building successful experimentation programs.

Navigating from Adobe Analytics to Customer Journey Analytics: Part II

In part two of our quickstart guide, we delve deeper into the laguage of Adobe’s Customer Journey...

Meeting Your Customer Where They Are: How to Incorporate Personalization into Your Testing Practice

Personalization drives results. We share the frameworks, processes, and best practices to level-up...

Navigating from Adobe Analytics to Customer Journey Analytics: Part I

Our quick-start guide will help you master the language of Adobe’s Customer Journey Analytics and...