Team using business intelligence strategy and roadmap to analyze key performance indicators

Business Intelligence Strategy and Roadmap: A Guide

How confident are you in your business intelligence (BI) strategy? Implementing an effective BI strategy requires careful planning and consideration of various factors. In this guide, we will explore the fundamental concepts of business intelligence and provide steps to create a business intelligence strategy and roadmap that aligns with your organization's goals and objectives.

Business Intelligence Strategy and Roadmap: Setting Up for Success

Business intelligence is the combination of processes, technologies, and tools that enable organizations to collect, analyze, and visualize data to support decision-making. BI plays a critical role in helping organizations unlock the power of their most valuable asset, data. The use of BI empowers organizations to identify trends, discover patterns, and gain insights that drive operational efficiency and strategic growth. 

When a large organization implements and optimizes a business intelligence strategy and roadmap, certain challenges are bound to arise. To prevent these challenges from posing a riskto daily operations, it is essential to evaluate and address them from the outset with the proper risk management approach.

Business Intelligence Strategy Challenges and Solutions




Data Quality

Data quality is difficult to maintain with big data sets. It’s easy to cut corners when collecting and handling data, but this can pose risks to data accuracy and interpretation.

  • Data cleansing
  • Data standardization
  • Planned integration processes
  • Data validation rules
  • Data profiling tools
  • Data quality audits
  • User accountability
  • Master data management (MDM) solutions
  • Establish data quality KPIs


As data volume increases, scalability and performance become critical. Developing a BI strategy to handle large data volumes, meet user demands, and deliver timely insights requires significant resources and time.

  • Horizontal scaling with load balancing
  • Vertical scaling by upgrading hardware resources
  • Distributed databases
  • Sharding techniques
  • Caching mechanisms
  • NoSQL databases
  • Data partitioning
  • Data replication
  • Cloud computing and autoscaling
  • Data compression techniques


Data loss of proprietary information exposes a company's weaknesses and risks. Securing big data is challenging due to its complex nature.

  • Robust data governance policies
  • Compliance with data privacy regulations
  • Encryption of sensitive data
  • Regular security audits and assessments
  • Access controls and permissions management
  • Data masking and obfuscation
  • Network firewalls and intrusion detection systems (IDS)
  • Secure Socket Layer (SSL) and Transport Layer Security (TLS) protocols
  • Secure file transfer protocols (SFTP)

User Adoption

Lack of user adoption leads to data silos in large organizations. Providing comprehensive training that caters to diverse learning habits is a significant challenge and often causes BI strategy failures.

  • Investing in user training programs 
  • Provide ongoing support 
  • User-friendly interface design
  • Incentives of data adoption
  • Gathering user feedback and incorporating improvements
  • Collaboration tools for data sharing and discussions.
  • Encouraging data-driven decision-making culture

Complex Data Models 

Large organizations handle complex data models across multiple systems and domains. Designing and maintaining accurate data models that support advanced analytics can be challenging. 

  • Collaboration with business stakeholders
  • Entity-Relationship Diagrams (ERD)
  • Unified Modeling Language (UML) diagrams
  • Inheritance and polymorphism in object-oriented data models
  • Star schema and snowflake schema for data warehousing

Integration with Existing Systems

Integrating BI strategies into existing systems poses challenges, including ensuring seamless integration, data flow, and real-time updates.

  • Collaboration with IT teams
  • Application Programming Interfaces (APIs)
  • Data connectors and integrators
  • Extract, Transform, Load (ETL) tools
  • Service-Oriented Architecture (SOA)
  • Enterprise Service Bus (ESB)
  • Single Sign-On (SSO) for seamless access
  • Data federation and data mashups
  • Change data capture (CDC) mechanisms

Evolving Technology Landscape

The technology landscape for BI constantly evolves with new tools, platforms, and trends. Keeping up is critical but challenging due to continuous upkeep, new techniques, architecture, and experience implementations.

  • Regularly attending BI conferences and events
  • Subscribing to BI industry newsletters and publications
  • Networking with peers in the BI industry
  • Monitoring BI vendor updates and product releases
  • Seeking insights from BI consultants and experts
  • Conducting regular internal reviews of BI strategies and goals

Critical Elements in Creating a Business Intelligence Strategy

By implementing a successful business intelligence strategy, businesses can gain actionable insights from vast data, enabling them to make informed decisions swiftly and confidently. Such a strategy empowers teams across the organization with real-time access to critical information, facilitating proactive problem-solving and strategic planning. 

A successful BI strategy requires organizations to set obtainable goals and objectives and select the right technologies to support them.   

Planning Your BI Goals and Objectives

Clearly defining your organization's goals and overall objectives is crucial for creating an effective business intelligence strategy and roadmap as they provide the essential direction for achieving success and can effectively deliver meaningful outcomes.Asking these questions can help you assess your BI goals and objectives in a realistic fashion:

  1. What are the primary business goals we want to achieve through implementing business intelligence?
  2. What specific metrics and key performance indicators (KPIs) should we track with business intelligence to measure success?
  3. Are the goals and objectives for business intelligence in line with the overall strategic plan of the company?
  4. How will business intelligence help us identify new opportunities for growth and expansion?
  5. How will business intelligence support our customer relationship management efforts and enhance the customer experience?
  6. What are the short-term and long-term goals for business intelligence, and how will we measure progress toward achieving them?

Select the Right Technologies

Technology is meant to assist your employees by increasing efficiency for implementing your BI strategy and techniques. The right technology for your organization will be based on the goals and objectives you define above. 

Designing a well-structured BI architecture will provide you with seamless data integration, processing, and analysis. This involves establishing data pipelines, defining data models, selecting BI tools, developing ETL (Extract, Transform, Load) processes, and creating a data warehouse or data mart. A well-designed architecture facilitates data accessibility, enables efficient querying, and supports the generation of insightful reports and visualizations.

When selecting technology to support your strategy, consider the following factors:

  1. Scalability
  2. Ease-of-use
  3. Integration Capabilities
  4. Security Measures

Business Intelligence Best Practices

Although business intelligence offers valuable insights, it does not work in isolation. By adhering to these best practices, businesses can effectively harness the power of data-driven decision-making and optimize their overall performance. 

  • Regularly update and maintain the BI system.
  • Provide training and support for users.
  • Organize and structure data in a logical manner.
  • Continuously improve and optimize BI processes.
  • Integrate data from multiple sources for a comprehensive view.
  • Engage all relevant parties in the BI strategy.
  • Stay informed of industry trends to incorporate in BI strategy.

Activate Business Intelligence Practices Today With Concord

A business intelligence strategy and roadmap is imperative to daily operations in the modern day climate. To implement BI and utilize it to its full potential, organizations should reach out to specialty tech consultants that have vast experience and knowledge on the challenges they may face.

Getting Started

Concord is a consultancy that combines technology and industry depth with a get-it-done culture to enable resiliency, efficiency, and innovation. Whether you are looking to improve customer satisfaction, implement effective data strategies, optimize cloud applications, or anything in between, we can help. 

Contact us today to learn more about how to build a customer experience strategy in retail, our Technology and Data Integration Services, and how we can help your business thrive.

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