Natalie Sheffield

Data Governance vs. Data Management: Definitions and Strategies

Thriving businesses know how to harness the power of data and technology in today's digital world....

Business Intelligence Strategy and Roadmap: A Guide

How confident are you in your business intelligence (BI) strategy? Implementing an effective BI...

The Pitfalls of Data Fluency — Insights from Marketing Analytics Summit

Is your organization data fluent? Find out the key pitfalls befalling organizations, plus other...

Headless Commerce Benefits: Are They Right For You?

Ecommerce businesses seek innovative ways to enhance customer experiences, improve website...

Customer Retention in the Insurance Industry: Listening to the Healthcare Data

The significance of member and customer retention in the insurance industry cannot be overstated,...

Retail Customer Experience Strategy Dos and Don'ts

In today's hyper-competitive retail landscape, offering excellent products and services isn’t...

Health Plan Member Experience: Improve Star Ratings

The health plan member experience consists of every contact the customer has with their health plan...

How to Use Value-Based Care Data Analytics to Improve Customer Satisfaction

Data analytics directly affect the success of payers in delivering care that meets member needs and...

Salesforce Data Management Best Practices: Getting the Most Out of Salesforce

Effective data management is crucial for organizations seeking to streamline operations, enhance...

Ecommerce Cloud Architecture: How to Optimize Your Cloud

Ecommerce business operations rely on cloud architecture to function. As an extremely flexible and...